Managing Google AdWords Campaigns - Wrong v Right

By Kirt Christensen

Most mistakes people make in their Google AdWords campaign managements are pretty common, and 90 percent of Google campaigns can be greatly improved with less than an hour of effort. You can save yourself hundreds, thousands, even tens of thousands of dollars in the hour you spend following our instructions in this article.

And what is the top ranking mistake made by folks in Google campaign management? The big culprit is improper organization of their campaign. If ads and keywords are poorly organized you will have inefficient campaigns and higher advertising costs.

When your campaign is organized right you will get the effect you are looking for right off and adjustments and optimization are a snap. This will make all the difference over the long haul.

In your optimum campaign, you would have 1 perfect ad for each keyword that is searched for. With each different keyword you would have a different add. With 2,200 keywords you would then need to write 2,200 ads.

In the real world, that's kind of impractical. So you cluster similar keywords together with a single ad.

Ad groups are the smallest individual units that contain your keywords and your ads together. You can have multiple ad groups in a single campaign. A campaign is just a handy way to organize ad groups, usually according to broad topic.

In a single Google account, you can have as many campaigns as you want. Some of the campaigns in your account may be on a completely different topic, selling completely different services, and sending traffic to a completely different web site.

You may choose any way you want to divvy up your ad campaign. When it comes to creating your ad groups however, you have to do it with care.

A novice creating their campaign might put it together in this manner:

Smith's Telecommunications

Vital Solutions for

Your Every Voice Mail Need

www.smithstelecom.com

This is what their ad looks like, with keywords such as these:

auto attendant

business telephone systems

call management systems

voice mail

voice mail equipment

voice mail service

voice mail systems

At that point the visitors are all sent to the same landing page with various links to pages called 'Services', 'Equipment', 'FAQ', 'About Us', 'Contact Us', and so forth. So what is wrong with that way of managing AdWords?

The first problem is that the keyword list is too varied. Keywords should be divided into AdWord groups with only similar keywords or phrases.

Secondly, the keywords and ads don't match-up because of the problem listed above.

"Smith Telecommunications," or the name of almost any business, is a lousy headline. The clickthrough rate (CTR) is going to be very low, and therefore the bid prices will be higher.

Is this ad selling Smith Telecommunications? Is that what the customer is looking for? Make your ad reflect the needs of the customer.

If a prospective client is looking for 'voicemail systems' he wants to land on a page about voicemail systems. Similarly if someone is looking for 'voicemail equipment' he wants to land on one with info on voicemail equipment. These are separate topics. Prospective clients don't want to hunt all over your page looking for what they want. It is more likely they will leave to go elsewhere.

If you structure your campaigns properly from the beginning, it's a lot easier to make this work. To do this, take all of your different keywords and use Wordtracker (www.wordtracker.info) or Overture (http://inventory.overture.com) to organize them into narrow "silos" of very tightly related terms. They will look like this:

Voice Mail Services (adgroup)

voice mail provider

voice mail service

voice mail service provider

voice mail services

Voice Mail System (adgroup)

voice mail systems

voice mail systems for realtors

telemarketing and voice mail systems

phone systems voice mail

home office voice mail systems

home office telephone voice mail systems

Auto Attendant (adgroup)

answering attendant auto system

auto attendant voice mail services

auto attendant

auto attendant phone system

auto attendant software

auto attendant system

auto attendant voice mail

phone auto attendant

One more thing needs your attention prior to putting together your campaign; Look at your negative keywords. This list of phrases came from 'voice mail software'.

voice mail software

voice mail business software

voice mail software for panasonic

voice mail broadcasting software

voice mail business software

multiple voice mail software

mac voice mail software

multi-line voice mail system software vru

norstar voice mail software

software to record voice mail

free voice mail software

Visitors looking for something free are probably not going to buy from you. Does you company even do voice broadcasting. What about things related to Macintosh computers. These words would comprise your list of negative keywords when you add a minus sign to the front of them. Your list would then appear this way:

voice mail software

voice mail business software

voice mail software for panasonic

voice mail business software

multiple voice mail software

multi-line voice mail system software vru

norstar voice mail software

software to record voice mail

Negative Keywords:

free

mac

macintosh

broadcast

broadcasting

So when you set up your ad campaigns, each one of these keyword lists is going to go into a different group with its own set of ads.

About the Author:

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords management services, he's the man!

Adwords Tactics: Restructure Your Ads Groups Today!

By Kirt Christensen

Adwords is a phenomenal way to get laser-targeted traffic to your site quickly, but it does have a steep learning curve...

...And that's pretty daunting when it's your own time and money on the line!

So, here's a quick tip from a 10-year veteran of the PPC marketing game, and an easy way to up the ROI you get from Adwords:

A crucial element of Adwords account is how well you have your Adgroups organized.

Don't fall into the oh-so common trap of only creating a couple of adgroups per campaign and then stuffing them with hundreds (or thousands) of keywords.

Don't do this, it's begging for trouble!

Trouble in that you'll end up paying way more per click, suffer from lower CTR's due to poor relevance of your ads, and most likely be nailed with poor quality scores.

Always remember this, "relevance" is king!

Since it's virtually impossible to write ads that are targeted, specific and "relevant" for hundreds or thousands of different keywords all in the same adgroup, you need to "break out" keywords into their very own adgroups.

For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it!

Never have no more than 15 to 21 keywords per adgroup, even for low traffic keywords!

After you spend some time "breaking out" the keywords into fresh adgroups, notice how much easier it is to write extremely focused ads, including the keyword as much as possible in the ads.

Your ROI on your Adwords investment will instantly increase, overnight, along with lowering your per click costs and increasing your CTR!

About the Author:

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ppc management companies, he's the man!

Tips For Managing PPCs

By Kirt Christensen

Sometimes places are associated with businesses. For example, if you had a casino you might get additional cheaper traffic bidding on "Niagara Falls" than merely bidding on "Casino."

Local business owners might the keywords applicable to their business and make the addition of your state and neighboring cities. Such as, a Cincinnati IT company could use this list, with the included suburb names and intentionally misspelled versions of "Cincinnati":

Ohio computer consultant

Cincinnati computer consultant

Cincinati computer consultant

Cincinatti computer consultant

Tri-state computer consultant

Tri state computer consultant

Eaton computer consultant

Jamestown computer consultant

Miamisburg computer consultant

Sidney computer consultant

Troy computer consultant

Milford computer consultant

Loveland computer consultant

Go to a map site and paste in a list of cities, then use an Excel spreadsheet to mix and match those terms. Use "computer consultant," "IT company," "IT consultant," etc.

The passkey to untapped markets is to have loads of keywords. You will also find lowered bid prices, better CTR, and a successfully managed pay-per-click. The effort will pay off.

There is a secret to multiplying your keyword list by three as well as bidding on keywords overlooked by the competition.

Quotes and brackets hide more surprises than you'd realize. Stephen Juth's tool AdWord Acceleration (www.AdWordAcceleration.com) helps you identify which of these variations will cost you less money and where there's less competition to fight through.

Now as you're slogging through the sometimes tedious job of trying to come up with an exhaustive list of keywords, you may overlook a singular here or a plural there or forget a synonym or two that are closely related to one of your niche phrases.

Google has already foreseen this problem and provides an extra feature, Expanded Phrase Matching, which adds singulars and plurals, similar phrases, and relevant synonyms to your keyword list for you.

Be cautious though, the service won't work on phrase matched or exactly matched keywords, only on the broad matched keywords on your list.

Broad-Matched Keywords

The keywords described by this phrase are the ones you add to your list that don't have any demarcations with them. Like these:

used cars

Japanese used cars

used cars for sale

You need to be cautious, because if you don't provide negative keywords, that keyword phrase "used cars" will show your ad for all of the following searches:

used cars

german used cars

used cars cleveland

used police cars

It may even show your ad for this wonky search:

cars used in filming dukes of hazzard

Phrase Matches

Keywords with quote marks on them fall under this category. Such as:

"used cars"

"Japanese used cars"

"used cars for sale"

These will make your ad show in searches that include these terms in this order, without extra words inserted, such as the following:

used cars

old Japanese used cars

used cars for sale chicago

Your ad won't show for this search, however:

used police cars

Exact Matches

Square brackets are used around these keywords. Like this:

[used cars]

[Japanese used cars]

[used cars for sale]

If you use exact match keywords then only those who search for your phrase exactly, will be shown your ad. These search phrases will not be shown your ad:

used cars chicago

german used cars

old japanese used cars

used cars for sale chicago

used police cars

With negative words included in your keyword, your page impression number will be fewer because your ads will show in a lesser number of searches. That will result in an automatic raising of your click-through-rate. This is the greatest part though: by lowering your page impressions by 20 percent, your click-through-rate actually is raised by 25 percent, not the expected 20 percent. Now check this out:

If you cut unwanted impressions by 30 percent, your CTR will increase by 42 percent.

If you cut unwanted impressions by 40 percent, your CTR will improve by 67 percent.

If you cut unwanted impressions by 50 percent, your CTR will double.

The click through rate of exact match keywords won't be affected by Negative keywords, however they will make a difference on your phrase and broad match terms. If you manage your pay per click correctly, there is no way negatives can't help.

About the Author:

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ppc advertising management, he's the man!

Blogging Advice For New Bloggers

By Tony P

When I was a child, the only place I would ever think to put my most private thoughts was in the locked diary that I kept hidden, or at least I think was hidden.

But I would limit my writing for fear of being read by someone. Today, many write their thoughts onto an online diary - blog.

This is a public access online diary. Be sure to read some of the advise before you start blogging your life away,

Mistakes are common in blogging and you should know the rules with some proper advise.

You may not think that anyone is reading, but you never know who may stumble upon what you have written in your blog each day.

The thing is that what you put on the blog can be personal and you may not want others to know.

This blogging advice tells you that you should think of your profession when you post. If you are a doctor or a nurse, pictures or stories about your wild party nights are not going to reflect well.

People often search the internet to find out about the people they are hiring. What you write on the blog can make or break your job application.

Check what your kids are blogging. The either blog responsibly or you got to monitor them.

This is because children often talk about things that can lead a predator right to your front door, and they don't know that this is what they have done.

Blogging advice includes knowing how to keep personal details from being out in cyberspace, and some adults have problems with this.

Monitor what you kid blog about. This could well turn out to be the most important advice.

About the Author:

If you blog online and want to learn how to profit from it, visit WordPress GoldMine. Learn more about this at Explosive Traffic From Article Marketing.

Tons More Web Site Traffic With This Free Tool

By Rosie Cottis

Great news - attracting more web site traffic just got easier! You can now get your hands on Comment Kahuna, a link building blog comment tool from Portal Feeder, absolutely free.

This is not a lite or trial version. This is the full version of this powerful tool, and it is completely white hat. The only drawback is that it may not be available for free for very long.

'What Is A White Hat Blog Commenting Tool?'

A white hat blog comment tool will simply find blogs in your niche area that you can leave comments on. You have the option to add a link or URL to your comment and of course you will want to do this, so that people can click through to your site. A professional tool like Comment Kahuna will list the page rank of all of the blogs, or offer you the option of searching only with blogs with a certain page rank. These are likely to be the most visited blogs. Then you simply write an individual comment for each one and submit it along with your details.

'What Is A Black Hat Blog Comment Tool?'

Black hat tools are usually spamming tools. They send an identical comment to hundreds or thousands of blogs automatically. It sounds easy and many people are drawn into paying high prices for this type of software. But because the comments are so general, blog owners almost always recognize them as spam and delete them before they are even published. So this type of black hat tool is usually a waste of time and money. Comment Kahuna is NOT a black hat or spamming tool.

'Why Should I Leave Comments On Other People's Blogs?'

It's a great way to get links to your site(s) and, most importantly, traffic. Leave a good comment on a well-visited blog and people will click through on your link and visit your site. There they will read your pages and perhaps visit your advertisers, click on your affiliate promotions or your Adsense ads.

'I Wouldn't Know How To Use A Blog Comment Tool.'

That is not a problem - it is very easy! There is a training video right there on the page that you can watch right now before you even download, to see how simple it is.

And even if you don't have a site ready that you need to build links to right now, remember that it's a $97 value, and right now it's available for free. You will probably regret it if you don't pick it up right now. Click on the link below to see all the details.

About the Author:

Grab your copy of Portal Feeder's Free Blog Comment Tool - Click Here and start driving more web site traffic today! Also visit our making money online today blog.

Starting a Free Membership Site

By Kim and Charles Petty

Basically, a free membership site is a site where the user is not charged a membership fee to use the site but is required to supply their e-mail address, choose a user name and password to enter the site, participate in the discussions and activities. Sometimes free memberships are limited to less useful information or access while paid memberships have full access.

A large entity like MSN, for example, allows members to access most things on their sites without the need for any sign in procedure at all but, in order to join a group, you must supply your email address, choose a user name and a password. The use of the site is still free. However, to use MSN as your ISP or to gain enhanced email resources you will be required to pay for it.

In the same way, an individual might start a free membership website. There would be no charge at all to access the site. To gain access to limited information would require supplying an email address, choosing a user name and a password. To gain full access to the site would most likely require payment if the information they are providing merits a fee.

Some sites never charge a membership fee and rely solely on selling their own product or promoting products produced by others as a source of income.

Free membership sites very rarely, if ever, supply information that you couldn't easily acquire on the Internet yourself. An individual who sets up a free membership site doesn't do it for free so they will be planning to make an income in some way. Usually free membership sites are for the purpose of selling a product or service. Some information will be provided but supplying information is not the main objective.

About the Author:

Kim and Charles Petty,experienced in Real Estate Market. For FREE Special Report and CD and to set up strategy session on how you can make Six or Seven Figures A Year Buying and Selling Propertiesacross the USA & overseas go to VirtualRealEstateInvestingPRofits or call 1-800-311-9228

The Different Types of Membership Sites

By Kim and Charles Petty

There are basically two types of membership sites. There are free sites and there are paid for sites. The two types of membership sites have one thing is common. Their memberships are made up of people who share a common interest or have a common need.

You can, of course, buy a domain, set up a website and not charge for memberships but choose who to admit and who not to admit. This is done when the profit is intended to come from sales to members after they join the site. There are free network sites that might be used for your purposes. Two examples of free membership sites are Group sites on MSN and groups on Yahoo. It costs nothing to set these sites up and there is no charge at all for a person to join. There are no paid administrators or moderators.

Each site sets its own rules for how to join and the code of conduct for the site. The site topics are many and varied. There are many "support" sites for those with health problems or concerns and for those who have suffered the loss of loved ones. There are sites for those who are passionate about crafts like quilting or woodworking. There are sites for those who love to travel.

There are sites for different age groups from teens to seniors. The sites include chat software and a limited amount of space for posting pictures, documents and links per member. The free sites do not have such things as access to specialized data or lists. They don't give access to such things as music lessons.

Paid for membership sites are set up by businesses or individuals with the objective of making money by supplying hard to find information, access to specialized data or lists, or instruction in various fields. Membership sites are owned and operated by people who either own the sites or who are hired by the site owners to monitor and administer them. The topics for paid for membership sites are even more varied than the free sites and certainly more specialized.

About the Author:

Kim and Charles Petty,experts in Real Estate Market. For FREE Special Report and CD and to set up strategy meeting on how you can make Six or Seven Figures A Year Buying and Selling Propertiesacross the USA & overseas go to VirtualRealEstateInvestingPRofits or call 1-800-311-9228

Deciding on Your Membership Model

By Kim and Charles Petty

The model you decide upon for your membership site is of the utmost importance and the one you choose depends upon your objectives. There are basically two types of membership sites. There are free sites and there are paid for sites. The two types of membership sites have one thing is common. Their memberships are made up of people who share a common need or have a common interest.

You can, of course, buy a domain, set up a website and not charge for memberships but choose who to admit and who not to admit. Or you can just set up a site on an already established network. Two examples of free membership sites are Group sites on MSN and groups on Yahoo. It costs nothing to set these sites up and there is no charge at all for a person to join.

There are no paid administrators or moderators. Each site sets its own rules for how to join and the code of conduct for the site. The site topics are many and varied. There are many "support" sites for those with health problems or concerns and for those who have suffered the loss of loved ones.

There are sites for those who are passionate about crafts like quilting or wood working. There are sites for those who love to travel. There are sites for different age groups from teens to seniors. The sites include chat software and a limited amount of space for posting pictures, documents and links per member. The free sites do not have such things as access to specialized data or lists. They don't give access to such things as music lessons.

Paid for membership sites are set up by businesses or individuals with the objective of making money by supplying hard to find information, access to specialized data or lists, or instruction in various fields. Membership sites are owned and operated by people who either own the sites or who are hired by the site owners to monitor and administer them. The topics for paid for membership sites are even more varied than the free sites and certainly more specialized.

About the Author:

Kim and Charles Petty,experts in Real Estate Market. For FREE Special Report and CD and to set up strategy session on how you can make Six or Seven Figures A Year Buying and Selling Propertiesacross the USA & overseas go to VirtualRealEstateInvestingPRofits or call 1-800-311-9228

Starting a Paid Membership Site

By Kim and Charles Petty

Whatever you call them - member only, membership, subscription, or mentor websites, they all have one thing in common. They are bringing in steady and constant cash flow for their owners, month after month, from a few hundred dollars to tens of thousands of dollars. The array of the topics of these websites is endless.

Some of these paid membership sites provide mentoring or coaching, others publish useful articles or information in a particular field or product. Still others publish the results of tests and studies or product reviews. Some membership sites provide specialized service or act as a meeting place for people with a common interest and then there are those that provide step-by-step instructions for such things as painting or music.

All these sites have one thing in common: to access the website (or the best information on the site) you have to pay for it! Which begs the questionwhy would anybody pay for information on the Internet?

The answer is simple. People buy information that they could probably find for themselves if they looked long enough and hard enough, because they want to save time or because they think the information will be better or more specialized or because the information just isn't available to them unless they pay for it.

Just a few short years ago it was almost unheard of to charge for access to a website and almost no one was doing it. Today, however, it is the norm and not the exception. Actually we have Internet dating sites to thank for this huge money making opportunity.

The Internet dating industry began with free membership sites that were mostly populated by nerds, weirdoes and perverts. It was quickly discovered that ordinary people would gladly pay to have access to lists where the posters had been screened even just a little. Now people actually expect to pay for access to valuable information.

About the Author:

Kim and Charles Petty,experienced in Real Estate Market. For FREE Special Report and CD and to set up strategy meeting on how you can make Six or Seven Figures A Year Buying and Selling Propertiesacross the USA & overseas go to VirtualRealEstateInvestingPRofits or call 1-800-311-9228

Suggested Membership Site Themes

By Kim and Charles Petty

When you are deciding on the theme for your membership site, it is best if you can choose a theme that concerns something you are really interested ineven passionate about. Remember that you will be spending a lot of time keeping your membership informed, keeping your website interesting and keeping relevant and timely content on your website and in your ezine that you send out regularly.

If you choose to start a membership site aboutsay.dogs. Just dogs in general won't attract many members. You will need to choose a specific breed.and possibly even narrow it down further. Instead of Poodles, your theme should be; Tiny Toy Poodles, Miniature Poodles, or Standard Poodles, for example. Millions of people are dog lovers and the theme of a specific breed of dog should do well.

If you are really into video or computer games, start a membership site devoted to one specific game not just video games or computer games in general. People all over the world and from every walk of life get really involved with a specific video or computer game and love to talk to others about the game and give each other hints.

There are thousandsmaybe millionsof people who love certain crafts and hobbies. However, those who love to quilt aren't interested in wood working so your membership site should be about a specific craft or hobby.

Professionals like to talk to other professionals in the same field. Each professional field speaks their own language and find the same things to be interesting, informative or funny. So if you start a membership site for professionals, you should get a good response.

A membership website with the theme, 'Resell Rights', should do well, also. This kind of site will need to be kept updated on a regular basis.

About the Author:

Kim and Charles Petty,experienced in Real Estate Market. For FREE Special Report and CD and to schedule strategy meeting on how you can make Six or Seven Figures A Year Buying and Selling Propertiesacross the USA & abroad go to VirtualRealEstateInvestingPRofits or call 1-800-311-9228

Membership Sites Today

By Kim and Charles Petty

The topics for successful member only websites are as varied today as...short people, tall people, buying websites, unusual business ideas, selling stocks, paint ball, 2nd wives clubs, financial, dating, fitness, marketing and countless mentoring and coaching sites on almost every topic imaginable and probably a few you can't imagine or wouldn't want to imagine.

It takes some work and certainly the right tools to set up a members-only website but the rewards (monetary as well as personal satisfaction) can be huge. Whatever you are passionately interested in or very adept at can be the topic of a members-only website today.

One of the first types of membership sites on the Internet was the online dating site. In the beginning, they were mostly populated with nerds, weirdoes and perverts but as the Internet matured the sites became popular among people from all walks of life. They have even progressed so far as to offer pre-screening of members. Most porn sites are membership only sites.

There are membership sites today that cover just about every area of human interests. Some offer informational or teaching material that is only able to be accessed by site members. Some membership sites are able to be viewed by non members but non-members are not allowed to participate in the activities or post to the message boards on the site. Sites that provide information to find work-at-home jobs, for example, can see the listing of jobs but cannot apply for the jobs unless they are members of the membership site.

There are membership sites that provide instruction is such things as how to play a guitar. The lessons are accessible only to members of the site, although those who are not members can view what subjects are being taught in the lessons.

Membership sites usually accept payment for membership fees by credit card or by personal check.

About the Author:

Kim and Charles Petty,experienced in Real Estate Market. For FREE Special Report and CD and to schedule strategy session on how you can make Six or Seven Figures A Year Buying and Selling Propertiesacross the USA & abroad go to VirtualRealEstateInvestingPRofits or call 1-800-311-9228

Why Start a Membership Site?

By Kim and Charles Petty

People are willing to pay for online content. In fact, the "Online Publishers Association" said that pay-for content is emerging as a hot revenue model. Business content, personals/match making, and entertainment are the hottest niches. But even smaller niches, like DVD authoring, sports coaching, marketing services, and dieting are producing profits.

You can sell subscriptions for online content with your own membership site? Selling online content by way of a password protected website has become big business. Not only is it fast to set up, but the start-up and running costs are minimal. Work from home entrepreneurs and big businesses alike are tapping into this new-found revenue source.

Less than nine percent of online users currently pay for online content. This means the market is wide open for the savvy entrepreneur. Paying for content in 2004 was more than 5 times what it was in 2005. That's a whopping 500% growth! Those who capture the market first in their niche will have the obvious advantage and it's an international market, so anyone can play.

One of the great things about starting a membership site is you can take your hobby, specialized knowledge or profession and turn it into a profitable business. Your challenge will be finding exclusive content. You can start it part time but it will likely develop into a full time business.

Planning for and setting your site up for auto-responders, automated sign-ups, credit card processing, automated cancellations, etc is all part of a successful membership website. Starting and running a membership site can be a lot of fun and very exciting, however you need to know what's involved in setting one up, and then managing it effectively.

This whole process can seem a bit daunting. However, as complex as this seems, many companies offer a low cost, easy-to-use software solution. This makes it possible for almost anyone to start and market a membership site at a very low cost.

About the Author:

Kim and Charles Petty,experts in Real Estate Market. For FREE Special Report and CD and to set up strategy session on how you can make Six or Seven Figures A Year Buying and Selling Propertiesacross the USA & overseas go to VirtualRealEstateInvestingPRofits or call 1-800-311-9228

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Make Money With Adwords Cheap Content Network Ads

By Rosie Cottis

Adwords is constantly changing, and anyone who wants to make money with Adwords needs to keep on top of the new strategies that are always appearing.

In 2007 we all learned to 'kill' the competition with Day Job Killer. Hard on the heels of that ground-breaking ebook came the spy programs that let you track your competitors' ads, copy them and (in theory at least) blast them off the face of the search engines. Unfortunately some of these systems charged a very high price for membership.

So there were a lot of advertisers who could not afford those systems or maybe simply did not want to spend all of their time tracking, spying and tweaking in order to cover the cost of their membership. They began to look around for a new direction, and early in 2008 we saw the first hints that marketers were rediscovering something that they had previously considered dead - the content network.

If you have come to Adwords in the last couple of years, you may not know that the search and content networks were once united. Google separated them to give advertisers more control in the days when click fraud was common. Most advertisers immediately (and rightly) turned off the content network for their ads.

However, times have changed and click fraud is no longer a serious problem. Google now shuts down any Adsense account suspected of 'invalid clicks'. This is bad news for the Adsense site owners who can now be put out of business by any bored visitor who repeatedly clicks on their ads. But for Adwords advertisers, it means that the content network is up for grabs again.

The content network has several advantages over the search network. First, the cost per click is generally lower. Second, you do not have to fight off the competition in the same way. Third, you have a lot more control - you can specify the exact sites where you want your ad to show.

The last of these points is vitally important. When you are advertising on the content network, always specify target sites for all of your ads. In fact you should go even further and specify the exact pages of the site where you want your ad to appear.

Just like with the search network, you need to avoid having people click when they are not really interested, and you do that by picking out pages that are very closely related to your product. For example if you are promoting a dog training ebook, you will want your ad on a site about dogs but only on the dog training pages.

It is also better to pick out sites that have their Adsense ads 'above the fold' so that people see them as soon as the page is opened, without having to scroll down. Ads in the 'hot' area toward the top left of the screen will usually do best.

About the Author:

Pick out top content sites to make money with Adwords without wasting hours searching in Google - grab your free Adsense Site Pick outer tool (click here). Also visit our blog at SuperMoneyMaking.Info

Increase Search Engine Traffic With Free Blog Comment Tool

By Rosie Cottis

One of the best ways to increase search engine traffic to any web site is to leave comments on blogs that are relevant to your niche.

Commenting on blogs is one of the most effective ways I know to bring more traffic to your pages, both from search engines (because you will be building links) and passing visitors who will read your comments and click through.

Plus, if you do this the right way, the traffic that your site receives will be highly targeted. That means that the visitors will be people who are honestly interested in what you have to offer on your site.

But wait - don't go rushing off to hunt down blogs just yet! I can get you free software that will save you a lot of research time. And your time is valuable! Plus you will find a lot more blogs this way than you would by yourself.

So you can use the time you have saved to post more comments on more blogs, bringing more and more visitors to your site!

Comment Kahuna from Portal Feeder is a totally FREE tool that will search the internet for the best blogs for you to comment on. You can set it to find blogs in your niche - that is, blogs that are on the same subject as your site. This means the people who visit that blog will be interested in your site too.

It even puts the blogs in order of page rank, so you don't waste time leaving comments on some no-hope blog that nobody ever visits.

All you have to do is leave a short, relevant comment on the blog plus a link to your site, so that people can click through.

It doesn't matter what your site is about. This software will find blogs on almost any subject you can imagine.

I don't think there is a subject so obscure that there would not be a blog on the same topic. But if that happens, no problem, just widen your search terms a little bit.

For example, if your site is about how to train a horse to bark like a dog, there might not be many blogs about that exact topic. But if you ask Comment Kahuna to find blogs about training horses, there will be plenty. And maybe some of the visitors to those blogs will be interested in having their horse bark like a dog - or at least, they will want to know how it's done. So they would be your perfect visitors with a genuine interest in your site.

About the Author:

Pick up your copy of Portal Feeder's Free Blog Comment Tool Here and start to increase search engine traffic to your site today!

BestBannerAd.com - Next Step in Internet Marketing

By Gary Owen

BestBannerAd, a Los Angeles based website marketing company, provides a full suite of online website marketing solutions directed to the internet community.

(PRWEB) April 21, 2004 -- BestBannerAd has built a strong technical and sales force aimed at providing the best online marketing services at the most affordable costs in order to service a wider array of online clientele. Their experience goes back 10 years in the Email Marketing arena and another 6 years in the Search Engine Optimization field. BestBannerAd has most advanced by perfecting a quicker and easier Internet navigation system called Best Banner Ad for those who no longer want to navigate using long complicated and hard to remember domain names, or hunt through thousands of search engine results to find what they are looking for.

With Best Banner Ad they can put your website on the front of all the major search engines. You can also then choose your desired keywords or phrases you would like to appear under. They put your website on the top of all the major search engines and actually open your website in the results. Once registered all traffic derived from your words will now be delivered to your website. You will have access to a login area were you can track your visitors.

Best Banner Ad is intuitive, familiar words and phrases, such as generic phrases and names or a short description of the websites goods or services. For example, if the searcher types "Bank" into the Search bar of any major search engine on an upgraded computer, they are instantly connected to the respective website.

BestBannerAd are used in conjunction with search engines to provide direct access to websites, giving users the ability to navigate from any point on the Internet directly to our client's website, or even a specific location deep within their site.

To avoid many of the problems of the current domain name system, BestBannerAd manage the assignment of Internet Keywords with the goal of avoiding misdirection of users and misappropriation of trademarks and trade names.

According to a recent Forrester Research study, search engines are the top method for accessing customer sites followed by email, and SEO.

BestBannerAd is currently the largest provider of keywords in North America and is developing standards with the Internet Engineering Task Force (IETF) and the Internet Corporation for Assigned Names and Numbers (ICANN). To rapidly expand this technology, the Company has leveraged its existing customer relationships and is aggressively pursing new distribution relationships around the United States through ISPs, as well as providers of search, directory, e-commerce, portal and content services.

Client's acceptance of the Best Banner Ad product is almost intuitive. For anyone marketing on the Internet, keywords are foundational to online marketing strategies. Keywords are used in every websites meta-tags (these are hidden text descriptions) to notify search engines which words describe the site. There are also a number of sites that now sell keywords under what is known as a pay-per-click (ppc) model. Search Engine Optimization also focuses strictly on Keywords and meta-tags to increase a websites natural ranking on the major search engines.

Best Banner Ad Search Engine Optimization service offers the guarantee that you will not find with most of the other SEO services online, a guarantee of first page placement. They will do everything in their power to place their clients website to be ranked in the natural results on the first page of those major search engines. Where other companies shy away from guarantees in order to stay safe, BestBannerAd will put their name on the line for their clients.

About the Author:

First check how it looks like at Best Banner Ad Demo, and then Order BestBannerAd for your company.

Discovering An Alternative To Google Adwords

By Brian Basch

A new idea in advertising has burst onto the scene of Internet marketing with the appearance of Pay Per Click advertising. The search engines have finally managed to find a way to make a profit with online marketing. Let me explain how this can be done.

Now let us think about the old way of advertising. You would pay money down to a company who would place your ad. The company showing your ad would be paid according to the length of time you wanted to run it. The exposure you get is nothing to do with what you pay the company.

This could be in several medias; radio, TV, newspaper or online on a web page. The price would be for running the ad for a limited time, and would make it available for all to see. Finally somebody saw the light and figured out that there should be a better way to market online. Of course not all marketing methods gave the same amount of exposure to an ad. For example a busy website would give a lot of exposure to an ad, so why not have a system in place where both advertiser and host could make money?

If you raised prices for the advertiser you would risk losing customers. In fact it could also be detrimental to the credibility of your business. Customers and sales would be lost and your competitors will start to get the edge on you.

Pay per click advertising seemed to be the perfect solution. It is very simple to do; the advertiser builds an ad around a keyword and submits it to a search engine. When the keyword is inserted it will bring up the ad along with the search results. The advertiser to pays a nominal sum to the search engine for every click through from a visitor. Both advertiser and search engine will profit.

Search engines took this concept one step further and allowed advertisers to bid more on particular keywords to get a better position for their ad. This meant that the highest bidder would get the best place and the highest amount of exposure. Both search engine and advertiser can make better money this way.

Apart from Google and Google Adwords there are other pay per click engines. Many people tend to ignore this fact. Some better alternatives are; Microsoft Adcenter, Yahoo Search and Search Feed. If you want to make a profit with pay per click advertising you will need to explore these other options.

Using many different strategies to bring in traffic is a smart thing to do. Using multiple pay per click methods will help to boost your business and help you to make substantial profits.

About the Author:

Brian Basch is an experienced pay per click advertising marketer. If you need ppc advice, you should strongly consider visiting www.propayperclickmanagement.com and learn how to get the assistence you need with your pay per click management.

Common PPC Services UK

By Maxine Stirling

If you have plans to implement a pay per click advertising campaign in the UK, then you should strongly consider Google AdWords - the most popular service in the industry. Google AdWords casts a shadow over all the other PPC providers, doing more business on a daily basis than the rest of the services combined.

There are some smaller PPC services UK than you can consider, especially if you are conducting a small campaign. Depending on the goals of your PPC advertising campaign, this may be something you want to consider. But even if your campaign will be small in scope, Google can be a very cost-efficient PPC service.

Yahoo, MSN, and Ask Jeeves are the next three biggest PPC services, and each of these could be a viable alternative to Google. A good idea might be to decide what keywords are relevant to your industry, and then check out competitive bid pricing for each service. If one is significantly lower than the rest, then this may be the way to go.

The biggest and broadest campaigns, though, utilize Google AdWords for one reason - no other provider can match the astounding volume of traffic that Google generates. One other way to match this volume is to combine multiple PPC services UK into a crossover campaign.

There are also many PPC management UK companies that will offer to manage most aspects of your PPC campaign for you. These companies can be a great way to save yourself time, leaving the tasks of keyword analysis, ad writing, and campaign management to the professionals. Of course, you will have to pay for these services, usually somewhere in the neighborhood of 20% of your spending. Plus, you will usually be charged an initial set up fee.

If you're a beginner in the PPC advertising industry, then hiring professionals to help manage your first campaign might be a very smart move. This can help you get highly researched keywords that are a good fit for the product or service you are selling, which will in turn optimize your campaign and give you better ROI.

If you do decide to start your PPC campaign on your own, there are many bid management techniques that you can employ by doing a quick Internet search. Most of this information is readily available for free, so read up a little bit and you will be ready to manage your own PPC campaign. Good luck.

About the Author:

Tatstar.com specialises in providing uk ppc services. For more information on increasing leads and sales visit us and see our ppc services uk website.

Benefits of Blogs and its submission with blog directories

By JD Theis

Blogs are a great way to share ideas and get indulged in discussions on different topics. One can write blogs on any topic ranging from technology and life to health and relationships. The process of blog writing involves owning a web space without any charge and writing on the topic that caters to your interest. These blogs then can be submitted to blog directories where the interested readers can get a chance to read your blogs. Readers comment upon the post that has been submitted and sharing their views regarding the topic being discussed make you recognizable on the web. The world of blogging has been greatly expanding and at times do lead bloggers to the way of earning fame by TV or newspaper interviews.

The popularity of blogs has also become the latest craze among the businesses with ecommerce websites. Blogs are favorites among web crawlers as these blogs are constantly updated and help in gaining higher search engine ranking. Submission of blogs in blog directory helps in increasing traffic as fellow bloggers are generally curious to check blogs of other bloggers and click on links of blogs at the blog directories to read them. More clicking on the blogs leads to blog marketing. Furthermore, one can also search for blogs easily at any of the blog directory as there are search options available that save time and exhaustive searches. Blogs in these directories are categorized into different groups such as photo blogs, writing blogs, poetry blogs, technology blogs, inspirational blogs and many others.

Blog directory thereby serves as a perfect platform to promote one's brand through enhanced revenue, creating backlinks, more readership and visibility among search engines. Nonetheless, it is important to update a blog frequently so as to get good traffic or regular readership. This will eventually lead the blog to be enlisted with search engines and might also become a good source of your additional income. There are also RSS blog directory that allows readers who like your blog to subscribe with your blog feed and receive an update whenever a new post has been posted at your blog. RSS blog directory are therefore a great way of informing the interested readers of the blog about the new post and that their comments are eagerly awaited, thereby increasing the traffic at the blog.

Making a blog and its submission to a blog directory can easily be carried out, which is another factor that has accounted for the popularity of blogs these days.

About the Author:

JD Theis is the author of this article on blog directories. Find more information about rss blog directory at www.creative-blogs.com

Three Keys To A Successful AdWords Campaign

By Brian Basch

Throughout the Internet world the "buzz" is all about Adwords. Rumors are flying about how vast amounts of money can be made with 3-4 hours of work a day. This concept appeals to the new entrepreneurs who think they can get rich quickly with a minimum amount of work. This sounds like a castle in the air, but in fact it is not an impossible thing to do. In reality you do not even have to spend a dime of your hard earned money on the latest literature on Google Adwords. You can just go the Adwords site and learn all you want from the excellent tools and tutorials there.

Here are 3 ways to make a successful Adwords campaign:

1. You must first consider keywords. The success of your Adwords campaign depends on it. In fact your campaign will not be productive without the right keyword. You will need to select a keyword that can attract warm ready to buy leads from your niche market, and also be broad enough to bring in interested leads from a more general market.

Search engines are impersonal; they will not worry about the fact that you will have to pay for clicks in if they are not pulling sales. With this in mind be careful how you choose your keywords. Of course popular keywords will bring lots of traffic but not necessarily any sales. Now a large number of marketers will just jump into the search engine database and fish out some popular keywords, what they fail to understand is that these keywords will not be directed at their particular market.

For more help on keywords you can go to the Adwords site at www.adwords.google.com Here you will find a wide selection of tools to help you choose the best keywords. In fact these tools are some of the best for pay per click advertising.

2. Bidding can be tricky. You will need to bid a certain amount to attain a good position. The average searcher will not generally look beyond 5-10 pages pf the search results before trying a brand new keyword.

This is the reason that it is critical for you to make sure your ad is shown in the first 5-10 pages. This is because search engines do not position ads according to "first come first serve." Instead the ad with the highest bid will get the highest position. You will need to carefully budget ads so that you never run out of money. It is pointless spending money on premier positions and not having enough money to sustain your ad position. Search engines protect their customers from incurring losses by allowing caps to be put on ads. Of course if you go beyond this cap your ad will be pulled.

3. It is very important to follow up with your campaign. There is risk involved with every ad and nobody knows its worth until it has been proven on the open market. It is imperative that advertisers pay attention to every detail of their campaign, so that they can make quick changes to avert disaster further down the road.

Now you know! Without having to pay $54.99 to the "experts" you have all the points you need for a successful AdWords campaign. Now the responsibility of using this knowledge is in your hands.

About the Author:

As a ppc veteran, Brian Basch is excellent at adwords ppc mangament. YPlease go to his website www.propayperclickmanagement.com to learn more about how he can provide ppc mangament services today. You'll be glad you did!

The Importance of an Affiliate Program to Membership Sites

By Kim and Charles Petty

Affiliate programs are important to membership sites for a number of good reasons. An affiliate program isn't really a program. It's a business arrangement. Affiliate programs are also known as associate programs, associates programs, referral programs and even bounty programs. Most affiliate programs are free to join. Affiliate programs are a way to earn money without producing your own product.

Affiliate programs allow a membership website to generate additional (other than the membership subscription) income by advertising products that are relevant to the site's theme. For example, let's say you own a membership website whose theme is golf. You would recommend products that you like yourself like golf books, magazines, videos and golfing gear. When you have an affiliate agreement with the merchants selling those products, they provide you with affiliate links which you paste into your site. Then when members click on those links and buy those products, you earn a commission. Affiliates programs can earn commissions in three ways: per click, per sale and per lead.

The members on a membership website are helped by the affiliate programs as well. They are given easy access to products that they would otherwise have to search the internet to find.

On the other side of the aisle, you can let other companies post your ad on their sites and pay commissions for sales of your product or memberships. Sure, you may give away 10 percent of your profit to an affiliate; but 90 percent of something is better than 100 percent of nothing. You'll make up in sales quantity what you may lose in percentage of your own net. It's quite worthwhile in the long run.

Use your e-zine to advertise your affiliate program. Always encourage your newsletter subscribers to forward the newsletter to a friend.

About the Author:

Kim and Charles Petty,experts in Real Estate Market. For FREE Special Report and CD and to schedule strategy meeting on how you can make Six or Seven Figures A Year Buying and Selling Propertiesacross the USA & overseas go to VirtualRealEstateInvestingPRofits or call 1-800-311-9228