Saturday, August 09, 2008

The Simple Truth about Building One Way Links

By KC Kudra


If you want to run a successful blog at some point, you are going to have to come to terms with two very important SEO techniques. What are these two things? One-way link building and RSS feeds. There is a little known way to do this which does not have to make it like a trip to the dentist. As a matter of fact, it is a really simple system for Building Backlinks, (RSS).

What makes these little known SEO practices so vital? One way links are crucial to the success of any blog or website for that matter. The simplest and most straightforward approach that is often overlooked by blog owners and webmasters is a dependable blog pinging service. Any one way link building plan should include it as a part of its overall one way link building plans.

Notifying blog search engines, RSS feed aggregators and blog directories that the content on your site has been updated is vital. This lets them know they need to come crawl your site for new content as soon as it is added in return you will instantly get high-end backlinks to your site faster then any other method.

There is an offshoot benefit to this when these services readers decide they like your content and decide to give you a link from there website. This can cause an almost viral spin to your blog when more people see these posts, visit your site, and further decide to link to you and the whole cycle starts over with a new wave of secondary traffic.

Traffic Generation through One-Way Links

There are a few key traffic tactics you need to understand at work here. One way links coming from authority sites with highly relevant content, high traffic volumes that are highly respected boost your standing with the search engines and their Page Rank calculations. Thus if your site has large numbers of these one way links pointing to it, it will increase your own Page Rank and increase your search engine rank position (SERP). This is much more valuable than a lot of links from low value sites with low traffic volumes.

Although Google doesn't let out knowledge of just how they create their search algorithms it is widely believed that greater Page Rank named after Google co-founder Larry Page effects natural search engine ranking. The other key reason is many people subscribe to these RSS feed directories and aggregators and they will end up reading your content and a number of these will end up at your site delivering unique traffic directly to your site that would not have come otherwise.

Blog search engines should be central to any link building strategy. Bloggers regularly research on blog search engines and if they discover useful blog posts, they are likely to link to them from their own blogs.

More than a link, you will also get comments, which can generate discussion about your blog and create a 'buzz'. Three of the most effective blog search engines to attract people to your blog are Technorati, Sphere, and Ice Rocket.

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